To all the art lovers out there, here's a little treat for your eyes.
Last year, while we were increasingly partnering with different art galleries, we got the chance to meet with many South-African artists, all of which - okay, most of which - really enjoyed their first experience with our beer. As a result, we invited them to express how they pictured L7 through art. One could think it is not an easy task but all of the involved artists managed to come up with a unique and original piece that represents our beer.
We've already shared a little piece of our love for art through the launch of the Baz-Art foundation, but this is a whole other way of being involved in the art scene. This time, the art itself represents our beer. Each and every one of the following artworks embodies L7 according to the conception the artists made for themselves. The pieces range from a cool box to a backpack, to a growler, and many more. In 2016, 3 of them were selected by the team of 100% Design South Africa to be added in their 100 Most Beautiful Objects Exhibition.
Wanting to explore L7 beyond the beer experience? Please have a look and let us know your thoughts! Should you have questions, feel free to drop us an email at firstname.lastname@example.org
Time in Between - ceramic by Chantel Woodman - R 12.000 (2 pieces)
Chantel Woodman is a Cape Town based artist and designer, with a multidisciplinary background in design, sculpture and metalsmithing. This diverse skill-set has culminated in a unique and experimental approach to ceramics. The results are phenomenal, leading to a unique style that has caught the attention of many. Woodman engages in an inquisitive process of pushing the boundaries of the material properties of various metals and clay; discovering the tensions between the visible and invisible. She draws inspiration from urban design and architecture. She has exhibited through galleries and design shows in New York City and Germany and is one of South Africa's most renowned ceramicists. 'Time in Between' brings out the green color and the triangular shapes of the origami design on the L7 bottle.
Cool Box - by Laurie Wiid - R 6.400
Wiid Design's work is born in a conceptual and artistic environment. The angle is on various topics of contemporary culture, with a focus on traditional handcrafting in combination with innovative techniques. By combining handcrafting and specialist techniques, Wiid transforms materials into life-enriching, durable pieces of art. The fact that he’s been a finalist nominee in the Absolut Visi Designer of the year competition (2011) in the Emerging Designer category and that he’s exhibited at international design fairs such as 100% Design in London, Design Days Dubai, Design Basel in Switzerland and Design Miami in the US, shows the quality and attention to detail Laurie Wiid presents in his work. The 'Cool Box' he's created for L7 is the perfect tool to keep your bottles cool with style!
Table - by Paul Senyol, Aurbanski and Pedersen + Lennard - R 120.000
All artists joined forces to put together this unique materpiece. Senyol designed the inspirational quadrangles, bringing out the origami design of the L7 bottle, which are surrounded by Urbanski's erratic multicolored shapes, while Pedersen & Lennard are to thank for the making of the table itself.
Born in 1980 in Cape town, South Africa, Senyol claims that “the neighbourhood speaks for itself.” He is often seduced by the scratchings of a streetwalker. He likes it when kids take a piece of chalk and write on the wall, which is often the case around his home and studio in Woodstock.
“I believe I can be better than a machine.” The street flows through Urbanski’s veins. His days of full-time train bombing back in Berlin, where he started writing in his teens, have given way to a new era in which he creates large, shimmering, optically-bending spaces, composed of the architectural squares, triangles and hexagons of today’s contemporary-built environment.
Pedersen + Lennard
Luke Pedersen and James Lennard met while they were studying Industrial Design at the Cape Technikon in 2003. After a few more years of studying and travelling, they decided to establish their furniture business in 2008. Owing to their hard-headed decision to do their own production, they quickly found themselves forced to be immersed in every aspect of the business from design through to assembly, packaging and sometimes delivery. "The beauty of not having a clearly marked out plan are all of the surprises along the way."
Growler - by Ceramic Matters - R 2.775